Privacy policy

What we collect

• Email address: only if you voluntarily subscribe to updates. Used solely to send what you signed up for.
• Analytics: we use Umami, a privacy-focused analytics service that counts page views without cookies, without storing anything on your device, and without collecting personal data. It records the page visited, the referring site, and coarse device and country information — all aggregated, none of it tied to you as an individual, and none of it shared with anyone. It does not follow you across other websites. Page addresses are recorded without any query-string information, and our practitioner-access page is excluded from measurement entirely. We also count a handful of anonymous actions — a quiz started, a practice run, a file exported — as plain totals, with no content and no identifier attached. Nothing you type into a tool on this Site is ever sent. You can opt out at any time using the link below, and we honour your browser's Do Not Track setting.
• Tool data: anything you enter into a tool on this Site (circles, ledgers, journals, tracker entries, quiz answers, saved profiles) is stored using your browser's localStorage and never transmitted to us. We cannot see it, back it up, or recover it if you clear your browser data.
• Form submissions: if a contact or access-request form fails to send, your message is kept on this device so it isn't lost, and cleared as soon as it sends successfully. Unlike the tool data above, form submissions do reach a server — Web3Forms for the contact form, and our own Cloudflare Worker for EMDR access requests.
• Children: this Site is intended for adults 18 and over. We don't knowingly collect personal information from children. If you believe a child has submitted information to us, contact privacy@thelemonadeguide.com and we'll delete it.

No tracking cookies, no banner

We don't use tracking cookies or store anything on your device for analytics, so there's no cookie-consent banner to click through — our analytics provider, Umami, doesn't need one. If that ever changes — for example, if we add a YouTube embed, an advertising pixel, or any tool that does use cookies — this page will be updated first, and this sentence will no longer apply.

Opt out of analytics

If you'd rather not be counted at all, even in aggregate, you can opt out below. This stores a single flag on your device for that purpose only — nothing else is written, read, or shared as a result.

Opt out of analytics on this device

Who processes your data

If you subscribe, your email is processed by Kit (formerly ConvertKit) under their own privacy and security practices. We do not sell, rent, or share your email with advertisers. Aggregate, anonymous analytics are processed by Umami under their own privacy practices — see the Analytics bullet above for exactly what that includes. Contact and EMDR practitioner-access submissions are delivered by Web3Forms, and the EMDR access-code system itself runs on our own Cloudflare Worker.

Contact form and EMDR practitioner enquiries

Messages sent through our contact form or the EMDR practitioner-access request form (name, email, professional role, and any message or optional registration body you submit — we do not collect licence or registration numbers) are delivered by a third-party form service, Web3Forms, under their own privacy and security practices. These submissions are not added to any mailing list — they go to us as a one-time message, not a subscription. This data is not sold or shared with advertisers, and you can ask us to delete it via our contact page at any time.

Retention for EMDR access requests: a request's record is deleted from our Cloudflare Worker once its access code is issued or the code is later revoked. If a request never results in a code being issued, we delete the record within 30 days regardless.

A note on health-related pages

Some pages on this Site are about specific feelings and conditions, so a page address alone can suggest a health-related interest. We keep our analytics aggregate and deliberately un-linkable: no accounts, no user IDs, no cross-site or cross-device tracking, no profiles, and nothing you type into a tool. We do not sell or share this information with anyone, and we keep it for no longer than 13 months.

No ads, no data sale

Lemonade does not display third-party ads and does not sell personal data to anyone, ever.

Your rights & how to reach us

Under PIPEDA, you can ask what personal information (such as a subscribed email) we hold about you, correct it, or ask us to delete it. Contact privacy@thelemonadeguide.com for any such request; we aim to respond within a week. To clear your locally-stored tool data yourself at any time, use a tool's built-in "reset" option, or clear your browser's site data for this domain.

If you're outside Canada

This Site is operated from Ontario, Canada, and our baseline is Canada's federal private-sector privacy law (PIPEDA). If you're in the UK, the EU, or California, some additional rights may apply to you, and we'll honour them regardless of where you are:

• Why we hold anything at all: the only personal information we hold is an email address, and only if you gave it to us on purpose. Our basis for holding it is your consent, which you can withdraw at any time by unsubscribing or by writing to us.
• Your rights: you can ask what we hold, ask us to correct it, ask us to delete it, or ask for a copy of it. Write to privacy@thelemonadeguide.com; we aim to respond within a week and we don't charge for it.
• Where your data goes: your email address is stored by our email provider and our analytics are processed by Umami. Both may process data outside Canada. Nothing you type into a tool on this Site is transmitted anywhere at all.
• We don't sell data, run ads, or profile you — this is stated elsewhere on this page and applies to everyone, everywhere.